Your Boats Deserve a Platform Built for 2026
Hulls.io is the modern alternative to legacy listing platforms. AI-powered listing creation generates professional descriptions in minutes, not hours. Market intelligence from over 135,000 tracked listings gives your buyers real pricing context. And the buyer experience is clean, fast, and free of banner ads. No commission on sales — transparent pricing from £79 per month with a 30-day free trial.
The Boat Listing Industry Has a Problem
Professional yacht brokers have been working with the same listing platforms for over a decade, and the frustration has compounded quietly. The buyer-facing experience on most major platforms has barely changed since the early 2010s. Listings sit on cluttered pages surrounded by banner advertisements — often from competing brokers or unrelated marine services — that pull buyer attention away from the very boats the broker is paying to showcase. The layout feels dated, the search experience is slow, and the overall impression a buyer gets is one of a classified ads board rather than a professional marketplace worthy of six- and seven-figure transactions.
Then there is the question of pricing. Brokers pay thousands of pounds or dollars annually for listing packages, yet the value equation remains opaque. There is rarely clear data on how listings actually perform — how many genuine buyers viewed a specific boat, what the conversion rate looks like compared to other brokers listing similar vessels, or whether the platform is driving real enquiries or just impressions. Brokers renew subscriptions out of habit and competitive necessity, not because the ROI is clearly demonstrated.
The listing creation process itself remains stubbornly manual. Writing descriptions from scratch, uploading photos one by one, filling in specification sheets field by field — a process that can easily consume thirty minutes or more per boat. For a brokerage with forty or fifty active listings, that represents a significant ongoing time cost that adds up across every new instruction, price change, and seasonal refresh.
Perhaps most critically, legacy platforms have no strategy for the fastest-growing search channel in the world: AI. Platforms like ChatGPT, Claude, and Perplexity are increasingly how buyers research major purchases, including boats. When a prospective buyer asks an AI assistant to find a specific yacht for sale, the response draws from platforms that welcome AI crawlers and structure their content for machine readability. Most legacy boat listing sites either actively block AI crawlers or have pages so cluttered with ads and scripts that AI systems cannot reliably parse the listing content. Brokers whose inventory exists only on these platforms are invisible to the fastest-growing discovery channel available.
What Makes Hulls.io Different
Professional Listings in Minutes, Managed from One Dashboard
Upload your photos, and the AI generates a professional description, analyses the boat's specifications, and creates a complete listing. What used to take thirty minutes or more per boat now takes under five. The AI also performs a real-time market price analysis, searching current comparable listings across the market to show the broker and seller exactly where their asking price sits relative to similar vessels currently available.
Behind the listings sits a full brokerage dashboard. Brokers can add their team members, assign specific boats to individual brokers to manage, and track analytics on every listing — views, enquiries, and exposure across search channels. Each brokerage gets a dedicated public profile page on Hulls.io that showcases their entire portfolio. Buyers can browse the brokerage's full inventory or filter by individual broker, which is valuable for buyers who have an existing relationship with a specific team member. The dashboard also includes a built-in messaging platform, so buyer enquiries come directly through Hulls.io rather than getting lost in email threads — keeping communication centralised, trackable, and professional.
Your Listings, Backed by Real Market Data
Every listing on Hulls.io sits alongside market intelligence drawn from a database of over 135,000 tracked historical listings. Buyers see depreciation curves, value retention percentages, and pricing context for the model they are viewing. This transforms the buying experience from “here's a boat, take it or leave it” to “here's a boat, and here's the data that shows it's fairly priced.”
For the broker, this means higher-quality enquiries from informed, serious buyers — not tyre-kickers who are still in the early research phase. The platform currently tracks value retention data across 42 models with detailed depreciation analysis and maintains brand profiles for 40 manufacturers, giving buyers the research context they need to make confident purchase decisions.
Clean, Fast, and Designed for Buyers
Hulls.io has no banner ads, no paywalls, no clutter. The platform is built on modern technology that loads fast on every device — mobile, tablet, and desktop. Listings are presented with full-width imagery, comprehensive specifications, and a layout designed to keep buyers browsing rather than bouncing.
The industry benchmark tells a challenging story: the average session on competitor platforms lasts under seven minutes with bounce rates approaching 60%. Buyers land, see clutter, and leave. Hulls.io is built to beat those metrics by giving buyers a reason to stay and explore — clean presentation, market data that adds value, and a search experience that surfaces relevant boats quickly. Every listing page, such as the Lagoon 42 model page, demonstrates what a modern boat listing experience looks like when built without compromise.
Your Listings, Found by ChatGPT, Claude, and Perplexity
Millions of people now use AI platforms to research major purchases, including boats. When a prospective buyer asks an AI “where can I find a Sunseeker Manhattan 55 for sale,” the response is assembled from platforms that structure their content for machine readability and explicitly welcome AI crawlers.
Most legacy boat marketplaces either actively block AI crawlers or have pages so laden with advertising scripts and dynamic content that AI systems cannot reliably parse the listing information. Hulls.io is built from the ground up to be discoverable by AI search platforms. Every listing, every manufacturer page, every model page is structured so that when buyers search through AI, Hulls.io and its brokers' listings are part of the answer. More visibility, more channels, more buyers finding your boats.
You Sell the Boat. You Keep the Money.
Hulls.io charges a flat monthly fee. No commission on sales, no per-listing fees, no premium placement upsells that hide standard listings behind a paywall. The subscription covers everything — listings, team accounts, analytics, market intelligence, and AI listing creation.
Compare this to the industry norm where brokers pay listing subscription fees and then face additional charges for featured placement, enhanced visibility, or prominent positioning. Some platforms also charge per-lead fees for buyer enquiries generated through the platform. On Hulls.io, your subscription is your total cost. You sell the boat, you keep the commission — the way it should work.
How Hulls.io Compares
| Feature | Hulls.io | YachtWorld | Boat Trader |
|---|---|---|---|
| Monthly cost (entry broker plan) | From £79 | From ~$299 | From ~$299 |
| Commission on sales | None | None | None |
| AI-powered listing creation | |||
| Market intelligence & depreciation data | Yes — 135,000+ listings | ||
| AI search visibility (ChatGPT, Claude, etc.) | Optimised | Not optimised | Not optimised |
| Average listing creation time | Under 5 minutes | 30+ minutes | 30+ minutes |
| Banner ads on listing pages | None | Yes | Yes |
| Real-time market price analysis | Yes — included | ||
| Modern mobile-first design | Built 2026 | Legacy platform | Legacy platform |
| Dedicated brokerage profile page | Limited | Limited | |
| Built-in buyer messaging platform | Via third-party | Via third-party | |
| Per-listing analytics & exposure tracking | Basic | Basic | |
| Assign listings to individual brokers | |||
| Free trial | 30 days | ||
| 40% launch discount | First 3 months |
Competitor pricing and features based on publicly available information as of March 2026. Hulls.io is not affiliated with YachtWorld or Boat Trader.
Built for the Marine Industry
Hulls.io is not just a listing platform — it is a market intelligence resource. Brokers who list on Hulls.io benefit from their boats being presented alongside authoritative brand content, pricing analysis, and buyer research tools that keep visitors on the site longer and drive higher-quality enquiries. When a buyer lands on a listing page, they find not just the boat's specifications and photos, but depreciation curves for the model, value retention data compared to similar boats, and manufacturer profiles that provide context about the builder's heritage and market position. This depth of information builds buyer confidence and translates to more informed, more serious enquiries reaching the broker's inbox.
From Signup to Live Listing in Under 10 Minutes
Four steps to get your brokerage live on Hulls.io.
Sign Up and Build Your Brokerage Profile
Create your brokerage account and set up your dedicated public profile page. Add your team members and assign roles. Your brokerage page goes live immediately, giving buyers a single place to browse your full portfolio.
Create Your First Listing with AI
Upload your photos. The AI writes a professional description, analyses the market, and builds your listing in minutes. Review, adjust if needed, and publish.
Your Listings Go Live Everywhere
Your boats appear on Hulls.io, in Google search results, and in AI search platforms. Every listing gets its own SEO-optimised page with market intelligence data alongside the boat's specifications.
Manage Enquiries from Your Dashboard
Buyer enquiries arrive through Hulls.io's built-in messaging platform, keeping all communication centralised and trackable. Monitor each listing's performance with analytics showing views, enquiries, and search exposure. Assign boats to individual brokers on your team so the right person handles each conversation.
Simple, Transparent Pricing
No hidden fees. No commission. No long-term contracts.
Starter
Perfect for small brokerages just getting started
for first 3 months, then £79/mo
Up to 10 listings
- Up to 10 active listings
- Brokerage profile page
- 1 team member account
- Basic analytics dashboard
- AI-powered listing creation
- Market intelligence on listings
- Built-in buyer messaging
- Email support
- Priority placement
- API access
Professional
For established brokerages ready to grow
for first 3 months, then £199/mo
Up to 50 listings
- Up to 50 active listings
- Enhanced brokerage profile
- Up to 5 team member accounts
- Advanced analytics & insights
- AI-powered listing creation
- Market intelligence on listings
- Built-in buyer messaging
- Priority email & chat support
- Priority search placement
- 3 featured listings/month
Enterprise
For large brokerages and dealerships
for first 3 months, then £399/mo
Unlimited listings
- Unlimited active listings
- Premium brokerage profile
- Unlimited team accounts
- Full analytics suite + exports
- AI-powered listing creation
- Market intelligence on listings
- Built-in buyer messaging
- Dedicated account manager
- Top search placement
- Full API access
Not sure which plan is right? Start with Starter — you can upgrade at any time as your inventory grows.
All plans include a 30-day free trial. Card required, first charge on day 31.
Frequently Asked Questions
How does Hulls.io compare to YachtWorld for brokers?
How does the brokerage dashboard work?
Does Hulls.io charge commission on boat sales?
Can I import my listings from YachtWorld or Boat Trader?
How does the AI listing creation work?
Will my listings appear in AI search results like ChatGPT?
How much traffic does Hulls.io currently get?
What happens if I want to cancel?
Do you offer white-label or API integration?
Not a professional broker?
View individual seller plans on the pricing pageReady to List Your Boats on a Platform That Works as Hard as You Do?
Start with a 30-day free trial — no charge until day 31. No commission on sales, ever. And for founding brokers, 40% off your first three months. The founding broker programme is limited. Secure your place and start listing today.
