Skip to main content

Your Boats Deserve a Platform Built for 2026

Hulls.io is the modern alternative to legacy listing platforms. AI-powered listing creation generates professional descriptions in minutes, not hours. Market intelligence from over 135,000 tracked listings gives your buyers real pricing context. And the buyer experience is clean, fast, and free of banner ads. No commission on sales — transparent pricing from £79 per month with a 30-day free trial.

The Boat Listing Industry Has a Problem

Professional yacht brokers have been working with the same listing platforms for over a decade, and the frustration has compounded quietly. The buyer-facing experience on most major platforms has barely changed since the early 2010s. Listings sit on cluttered pages surrounded by banner advertisements — often from competing brokers or unrelated marine services — that pull buyer attention away from the very boats the broker is paying to showcase. The layout feels dated, the search experience is slow, and the overall impression a buyer gets is one of a classified ads board rather than a professional marketplace worthy of six- and seven-figure transactions.

Then there is the question of pricing. Brokers pay thousands of pounds or dollars annually for listing packages, yet the value equation remains opaque. There is rarely clear data on how listings actually perform — how many genuine buyers viewed a specific boat, what the conversion rate looks like compared to other brokers listing similar vessels, or whether the platform is driving real enquiries or just impressions. Brokers renew subscriptions out of habit and competitive necessity, not because the ROI is clearly demonstrated.

The listing creation process itself remains stubbornly manual. Writing descriptions from scratch, uploading photos one by one, filling in specification sheets field by field — a process that can easily consume thirty minutes or more per boat. For a brokerage with forty or fifty active listings, that represents a significant ongoing time cost that adds up across every new instruction, price change, and seasonal refresh.

Perhaps most critically, legacy platforms have no strategy for the fastest-growing search channel in the world: AI. Platforms like ChatGPT, Claude, and Perplexity are increasingly how buyers research major purchases, including boats. When a prospective buyer asks an AI assistant to find a specific yacht for sale, the response draws from platforms that welcome AI crawlers and structure their content for machine readability. Most legacy boat listing sites either actively block AI crawlers or have pages so cluttered with ads and scripts that AI systems cannot reliably parse the listing content. Brokers whose inventory exists only on these platforms are invisible to the fastest-growing discovery channel available.

What Makes Hulls.io Different

Professional Listings in Minutes, Managed from One Dashboard

Upload your photos, and the AI generates a professional description, analyses the boat's specifications, and creates a complete listing. What used to take thirty minutes or more per boat now takes under five. The AI also performs a real-time market price analysis, searching current comparable listings across the market to show the broker and seller exactly where their asking price sits relative to similar vessels currently available.

Behind the listings sits a full brokerage dashboard. Brokers can add their team members, assign specific boats to individual brokers to manage, and track analytics on every listing — views, enquiries, and exposure across search channels. Each brokerage gets a dedicated public profile page on Hulls.io that showcases their entire portfolio. Buyers can browse the brokerage's full inventory or filter by individual broker, which is valuable for buyers who have an existing relationship with a specific team member. The dashboard also includes a built-in messaging platform, so buyer enquiries come directly through Hulls.io rather than getting lost in email threads — keeping communication centralised, trackable, and professional.

Your Listings, Backed by Real Market Data

Every listing on Hulls.io sits alongside market intelligence drawn from a database of over 135,000 tracked historical listings. Buyers see depreciation curves, value retention percentages, and pricing context for the model they are viewing. This transforms the buying experience from “here's a boat, take it or leave it” to “here's a boat, and here's the data that shows it's fairly priced.”

For the broker, this means higher-quality enquiries from informed, serious buyers — not tyre-kickers who are still in the early research phase. The platform currently tracks value retention data across 42 models with detailed depreciation analysis and maintains brand profiles for 40 manufacturers, giving buyers the research context they need to make confident purchase decisions.

Clean, Fast, and Designed for Buyers

Hulls.io has no banner ads, no paywalls, no clutter. The platform is built on modern technology that loads fast on every device — mobile, tablet, and desktop. Listings are presented with full-width imagery, comprehensive specifications, and a layout designed to keep buyers browsing rather than bouncing.

The industry benchmark tells a challenging story: the average session on competitor platforms lasts under seven minutes with bounce rates approaching 60%. Buyers land, see clutter, and leave. Hulls.io is built to beat those metrics by giving buyers a reason to stay and explore — clean presentation, market data that adds value, and a search experience that surfaces relevant boats quickly. Every listing page, such as the Lagoon 42 model page, demonstrates what a modern boat listing experience looks like when built without compromise.

Your Listings, Found by ChatGPT, Claude, and Perplexity

Millions of people now use AI platforms to research major purchases, including boats. When a prospective buyer asks an AI “where can I find a Sunseeker Manhattan 55 for sale,” the response is assembled from platforms that structure their content for machine readability and explicitly welcome AI crawlers.

Most legacy boat marketplaces either actively block AI crawlers or have pages so laden with advertising scripts and dynamic content that AI systems cannot reliably parse the listing information. Hulls.io is built from the ground up to be discoverable by AI search platforms. Every listing, every manufacturer page, every model page is structured so that when buyers search through AI, Hulls.io and its brokers' listings are part of the answer. More visibility, more channels, more buyers finding your boats.

You Sell the Boat. You Keep the Money.

Hulls.io charges a flat monthly fee. No commission on sales, no per-listing fees, no premium placement upsells that hide standard listings behind a paywall. The subscription covers everything — listings, team accounts, analytics, market intelligence, and AI listing creation.

Compare this to the industry norm where brokers pay listing subscription fees and then face additional charges for featured placement, enhanced visibility, or prominent positioning. Some platforms also charge per-lead fees for buyer enquiries generated through the platform. On Hulls.io, your subscription is your total cost. You sell the boat, you keep the commission — the way it should work.

How Hulls.io Compares

FeatureHulls.ioYachtWorldBoat Trader
Monthly cost (entry broker plan)From £79From ~$299From ~$299
Commission on salesNoneNoneNone
AI-powered listing creation
Market intelligence & depreciation dataYes — 135,000+ listings
AI search visibility (ChatGPT, Claude, etc.)OptimisedNot optimisedNot optimised
Average listing creation timeUnder 5 minutes30+ minutes30+ minutes
Banner ads on listing pagesNoneYesYes
Real-time market price analysisYes — included
Modern mobile-first designBuilt 2026Legacy platformLegacy platform
Dedicated brokerage profile pageLimitedLimited
Built-in buyer messaging platformVia third-partyVia third-party
Per-listing analytics & exposure trackingBasicBasic
Assign listings to individual brokers
Free trial30 days
40% launch discountFirst 3 months

Competitor pricing and features based on publicly available information as of March 2026. Hulls.io is not affiliated with YachtWorld or Boat Trader.

Built for the Marine Industry

Hulls.io is not just a listing platform — it is a market intelligence resource. Brokers who list on Hulls.io benefit from their boats being presented alongside authoritative brand content, pricing analysis, and buyer research tools that keep visitors on the site longer and drive higher-quality enquiries. When a buyer lands on a listing page, they find not just the boat's specifications and photos, but depreciation curves for the model, value retention data compared to similar boats, and manufacturer profiles that provide context about the builder's heritage and market position. This depth of information builds buyer confidence and translates to more informed, more serious enquiries reaching the broker's inbox.

From Signup to Live Listing in Under 10 Minutes

Four steps to get your brokerage live on Hulls.io.

1

Sign Up and Build Your Brokerage Profile

Create your brokerage account and set up your dedicated public profile page. Add your team members and assign roles. Your brokerage page goes live immediately, giving buyers a single place to browse your full portfolio.

2

Create Your First Listing with AI

Upload your photos. The AI writes a professional description, analyses the market, and builds your listing in minutes. Review, adjust if needed, and publish.

3

Your Listings Go Live Everywhere

Your boats appear on Hulls.io, in Google search results, and in AI search platforms. Every listing gets its own SEO-optimised page with market intelligence data alongside the boat's specifications.

4

Manage Enquiries from Your Dashboard

Buyer enquiries arrive through Hulls.io's built-in messaging platform, keeping all communication centralised and trackable. Monitor each listing's performance with analytics showing views, enquiries, and search exposure. Assign boats to individual brokers on your team so the right person handles each conversation.

Launch Offer: 30-Day Free Trial + 40% Off First 3 Months

Simple, Transparent Pricing

No hidden fees. No commission. No long-term contracts.

Starter

Perfect for small brokerages just getting started

£7940% OFF
£47/month

for first 3 months, then £79/mo

Up to 10 listings

  • Up to 10 active listings
  • Brokerage profile page
  • 1 team member account
  • Basic analytics dashboard
  • AI-powered listing creation
  • Market intelligence on listings
  • Built-in buyer messaging
  • Email support
  • Priority placement
  • API access
Most Popular

Professional

For established brokerages ready to grow

£19940% OFF
£119/month

for first 3 months, then £199/mo

Up to 50 listings

  • Up to 50 active listings
  • Enhanced brokerage profile
  • Up to 5 team member accounts
  • Advanced analytics & insights
  • AI-powered listing creation
  • Market intelligence on listings
  • Built-in buyer messaging
  • Priority email & chat support
  • Priority search placement
  • 3 featured listings/month

Enterprise

For large brokerages and dealerships

£39940% OFF
£239/month

for first 3 months, then £399/mo

Unlimited listings

  • Unlimited active listings
  • Premium brokerage profile
  • Unlimited team accounts
  • Full analytics suite + exports
  • AI-powered listing creation
  • Market intelligence on listings
  • Built-in buyer messaging
  • Dedicated account manager
  • Top search placement
  • Full API access

Not sure which plan is right? Start with Starter — you can upgrade at any time as your inventory grows.

All plans include a 30-day free trial. Card required, first charge on day 31.

Frequently Asked Questions

How does Hulls.io compare to YachtWorld for brokers?
Hulls.io offers several key differences from YachtWorld. Entry-level broker plans start from £79 per month compared to approximately $299 on YachtWorld. Every Hulls.io plan includes AI-powered listing creation that generates professional descriptions and runs real-time market price analysis — features YachtWorld does not offer. Hulls.io also provides market intelligence drawn from over 135,000 tracked historical listings, giving brokers and buyers depreciation curves and value retention data alongside every listing. The platform is built on modern technology launched in 2026, compared to YachtWorld's legacy infrastructure. Critically, Hulls.io is optimised for discovery by AI search platforms like ChatGPT, Claude, and Perplexity — a channel that legacy platforms have largely ignored. For a detailed feature comparison, see the table above.
How does the brokerage dashboard work?
Every brokerage account comes with a full management dashboard. You can add team members, assign specific listings to individual brokers, and track analytics on every boat — including views, enquiries, and search exposure. Your brokerage also gets a dedicated public profile page on Hulls.io where buyers can browse your complete portfolio or filter by individual broker. All buyer communication runs through Hulls.io's built-in messaging platform, so enquiries stay centralised and nothing gets lost in email. The dashboard is designed so a brokerage principal can see everything at a glance while each broker manages their own assigned inventory.
Does Hulls.io charge commission on boat sales?
No. Hulls.io operates on a flat monthly subscription model. You pay a predictable fee each month that covers everything — AI listing creation, market intelligence, analytics, team accounts, and your brokerage profile page. There are no commission charges on sales, no per-listing fees, and no premium placement upsells that demote standard listings. This stands in contrast to platforms that layer additional charges for featured placement on top of base subscription fees, or that charge per-lead fees for buyer enquiries. Your subscription is your total cost.
Can I import my listings from YachtWorld or Boat Trader?
Yes. Hulls.io offers free migration assistance for brokers switching from other platforms. You can provide your existing listing URLs and the Hulls.io team will help recreate them using the AI listing tool, minimising your effort to near zero. The AI analyses your existing listing photos and specifications to generate fresh, professional descriptions, so your listings often end up more polished than the originals. Migration typically takes less than a day for portfolios under 50 boats.
How does the AI listing creation work?
The AI listing workflow is straightforward. Upload your boat photos, and the AI analyses the images alongside the specifications you provide to generate a professional, detailed description. It covers hull type, accommodation layout, engine configuration, and key selling points — the kind of copy that would take a broker 20 to 30 minutes to write manually. Simultaneously, the AI runs a real-time market price analysis, searching current comparable listings across the market to show the broker and seller exactly where their asking price sits relative to similar boats. The broker reviews the generated listing, makes any adjustments, and publishes. The entire process takes under five minutes per boat.
Will my listings appear in AI search results like ChatGPT?
Yes. Hulls.io is specifically built so that AI platforms can discover and reference listings. Every listing page, every manufacturer profile, and every model page is structured with clean, semantic HTML and comprehensive metadata that AI systems can parse and cite. When a buyer asks ChatGPT, Claude, or Perplexity about boats for sale, Hulls.io content is structured to appear in those responses. Most legacy platforms either actively block AI crawlers with their robots.txt configuration or have no strategy for this rapidly growing search channel. Hulls.io explicitly welcomes AI crawlers and optimises for their discovery patterns.
How much traffic does Hulls.io currently get?
Hulls.io launched in early 2026 and is in its growth phase. That means honest transparency about where the platform stands — and genuine opportunity for early adopters. Brokers who join now benefit from low competition on the platform, meaning their listings are not buried behind thousands of others competing for the same buyer attention. Every new brokerage gets a 30-day free trial to evaluate performance risk-free. The platform is actively growing its presence across both traditional search and AI search channels, and the analytical foundation — over 135,000 tracked historical listings powering the market intelligence — demonstrates the depth of data backing every listing even at this early stage.
What happens if I want to cancel?
There are no long-term contracts. You can cancel your subscription at any time directly from your brokerage dashboard. Your listings remain active until the end of your current paid billing period. After cancellation, your listing data can be exported so you retain full ownership of your content. If you change your mind, you can reactivate at any time and pick up where you left off.
Do you offer white-label or API integration?
The Enterprise plan includes full API access, which allows brokers with existing websites to integrate their Hulls.io listings directly into their own web presence. This means your boats can appear on both Hulls.io and your own brokerage website simultaneously, managed from a single dashboard. For white-label enquiries or custom integration requirements, contact the Hulls.io team directly to discuss your needs.

Ready to List Your Boats on a Platform That Works as Hard as You Do?

Start with a 30-day free trial — no charge until day 31. No commission on sales, ever. And for founding brokers, 40% off your first three months. The founding broker programme is limited. Secure your place and start listing today.