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Hulls.io

Your Boats, Found Where Buyers Are Searching Next

Buyers increasingly research boats through ChatGPT, Perplexity, and AI-assisted search — and most legacy listing platforms are invisible there. Hulls.io is built for that channel from the ground up: every listing structured for machine readability, presented on clean, ad-free pages alongside real market data from 135,000+ historical listings.

Run it alongside your existing platforms. No commission, no per-lead fees, from £79 a month — with a 30-day free trial to see the enquiries for yourself.

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The Gap Legacy Platforms Have Left Open

Brokers have worked with the same listing platforms for over a decade, and the frustrations are familiar: buyer-facing pages crowded with banner ads — often for competing brokers — pulling attention from the boats you are paying to showcase. Subscription costs in the thousands each year, with little clarity on what is actually driving enquiries versus impressions. Listing creation that still consumes thirty minutes or more per boat, multiplied across every new instruction and price change.

And now a newer problem: AI search. Millions of buyers ask ChatGPT or Perplexity where to find a specific boat for sale. Those answers are assembled from platforms whose content AI systems can reliably read and cite. Pages buried under advertising scripts and dynamic clutter are hard for AI systems to parse — which means inventory on those platforms risks being invisible to the fastest-growing discovery channel there is.

You do not need to abandon your existing platforms to fix that. You need your inventory to also exist somewhere the new channel can see.

Why Brokers Add Hulls.io

A Channel Legacy Platforms Can't Reach

Hulls.io is structured for AI discoverability: clean, machine-readable listing data, structured schema on every page, and AI crawlers explicitly welcomed. When buyers research through ChatGPT, Claude, or Perplexity, Hulls.io content is built to be part of the answer. AI-assisted search is an emerging channel we are already seeing new sign-ups arrive through — buyers are finding the platform this way today.

Enquiries From Informed Buyers, Not Tyre-Kickers

Every listing sits alongside market intelligence from 135,302 tracked historical listings: depreciation curves, value-retention data, and pricing context for the model being viewed. A buyer who has seen where a boat sits against the market arrives at your inbox further down the funnel — informed, serious, and readier to transact.

The platform maintains brand profiles for 85 manufacturers and value-retention analysis across 126 models, so your boats are presented inside genuine research content, not a classified-ads board.

Listings in Minutes, Managed From One Dashboard

Upload your photos and the AI drafts a professional description, completes the specification sheet, and runs a real-time market price analysis showing where the asking price sits against comparable boats currently listed. What took thirty minutes takes under five.

Behind it sits a full brokerage dashboard: team accounts, boats assigned to individual brokers, per-listing analytics (views, enquiries, search exposure), a dedicated public brokerage profile page, and built-in buyer messaging so enquiries stay centralised and trackable instead of scattering across email threads.

Economics You Can Actually Reason About

One flat monthly fee. No commission on sales. No per-lead charges. No hidden extras. You sell the boat; you keep the commission.

At £79 a month against the thousands you already spend elsewhere, Hulls.io isn't a replacement decision. It is an incremental channel that costs less than a single tank of fuel to trial properly.

Clean, Fast, Built for Buyers

No banner ads. No competing brokers advertised next to your boats. No paywalls between buyers and your inventory. Full-width imagery, comprehensive specifications, and market data that gives buyers a reason to stay and research rather than bounce. See it for yourself on any live model page — for example the Lagoon 42 buyer's guide — and judge the buyer experience against what your boats sit inside today.

How Hulls.io Compares

FeatureHulls.ioLegacy platforms (typical)
Broker plan£79/mo (founding rate)From ~$299/mo
Commission on salesNoneNone
AI-powered listing creationIncluded—
Market intelligence & depreciation data on listings135,000+ historical listings—
Structured for AI search (schema, AI crawlers welcomed)YesVaries
Banner ads on listing pagesNoneCommon
Built-in buyer messagingIncludedVaries
Per-listing analyticsIncludedVaries
Free trial30 daysVaries

Competitor pricing based on publicly available information as of July 2026. Hulls.io is not affiliated with YachtWorld or Boat Trader.

Built for the Marine Industry

135,302
Historical Listings Analysed
85
Manufacturer Brand Profiles
144+
Expert Buyer's Guides
126
Models with Value-Retention Data
8
Regions with Marina & Cruising Guides

Hulls.io is a market-intelligence resource as much as a marketplace. Your boats appear alongside authoritative brand content and pricing analysis that keeps buyers on-site and researching — and sends better-qualified enquiries to your inbox.

From Signup to Live Listing in Under 10 Minutes

Four steps to get your brokerage live on Hulls.io.

1

Create Your Brokerage Profile

Set up your account and public brokerage page, add team members, assign roles. Live immediately.

2

Create Your First Listing with AI

Upload photos; the AI writes the description, completes the specs, and runs the market price analysis. Review, adjust, publish.

3

Your Boats Go Live Everywhere

On Hulls.io, in Google results, and structured for AI search platforms — every listing on its own SEO-optimised page with market intelligence alongside.

4

Manage Enquiries in One Place

Buyer messages arrive through the built-in messaging platform. Track views, enquiries and exposure per listing; route each boat to the right broker on your team.

Founding Broker Programme

30-Day Free Trial + 40% Off Your First Three Months

The founding programme is limited to the first 50 brokerages. Founding brokers lock in launch pricing and get direct input into the broker dashboard roadmap.

All plans include the 30-day free trial. Card required; first charge on day 31. No long-term contracts — cancel any time.

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Founding rate — £79/month, locked for life

Simple, Transparent Pricing

No hidden fees. No commission. No per-listing charges. No long-term contracts.

Founding Broker

Everything Hulls.io offers brokers today — one flat price

£79/month

Founding rate — subscribe before additional tiers launch and keep £79/month for life

  • Unlimited active listings
  • Unlimited team member accounts
  • Publish listings straight to live — no per-listing fee
  • Public brokerage profile page
  • Branded attribution on every listing
  • Fleet dashboard with filters & per-broker stats
  • AI-powered listing creation
  • Market intelligence & depreciation data
  • Analytics: views, enquiries & search exposure
  • Built-in buyer enquiries

30-day free trial. Card required, first charge on day 31. Cancel anytime.

On the roadmap — not yet available

  • SOONFeatured listings
  • SOONAdvanced analytics & exports
  • SOONAPI access
  • SOONWhite-label options
  • SOONPriority & top search placement
  • SOONVerified brokerage badge

These are planned, not live. We’ll never bill for them until they ship — and founding subscribers keep their rate when they do.

Frequently Asked Questions

How does Hulls.io compare to legacy boat listing platforms for brokers?
Hulls.io differs from the platforms most brokers already use in a few concrete ways. Entry-level broker plans start from £79 per month, against roughly $299 per month typical of legacy platforms (based on publicly available information as of July 2026). Every Hulls.io plan includes AI-powered listing creation that generates professional descriptions and runs a real-time market price analysis. Every listing also sits alongside market intelligence drawn from over 135,000 tracked historical listings — depreciation curves and value-retention data next to each boat. And because every page is structured for machine readability with AI crawlers explicitly welcomed, your inventory is built to be discoverable when buyers research through ChatGPT, Claude, or Perplexity. For a detailed feature comparison, see the table above.
How does the brokerage dashboard work?
Every brokerage account comes with a full management dashboard. You can add team members, assign specific listings to individual brokers, and track analytics on every boat — including views, enquiries, and search exposure. Your brokerage also gets a dedicated public profile page on Hulls.io where buyers can browse your complete portfolio or filter by individual broker. All buyer communication runs through Hulls.io's built-in messaging platform, so enquiries stay centralised and nothing gets lost in email. The dashboard is designed so a brokerage principal can see everything at a glance while each broker manages their own assigned inventory.
Does Hulls.io charge commission on boat sales?
No. Hulls.io operates on a flat monthly subscription model. You pay a predictable fee each month that covers everything — AI listing creation, market intelligence, analytics, team accounts, and your brokerage profile page. There are no commission charges on sales and no per-lead fees for buyer enquiries. Your subscription is your total cost.
Can I import my listings from YachtWorld or Boat Trader?
Yes. Hulls.io offers free migration assistance for brokers switching from other platforms. You can provide your existing listing URLs and the Hulls.io team will help recreate them using the AI listing tool, minimising your effort to near zero. The AI analyses your existing listing photos and specifications to generate fresh, professional descriptions, so your listings often end up more polished than the originals. Migration typically takes less than a day for portfolios under 50 boats.
How does the AI listing creation work?
The AI listing workflow is straightforward. Upload your boat photos, and the AI analyses the images alongside the specifications you provide to generate a professional, detailed description. It covers hull type, accommodation layout, engine configuration, and key selling points — the kind of copy that would take a broker 20 to 30 minutes to write manually. Simultaneously, the AI runs a real-time market price analysis, searching current comparable listings across the market to show the broker and seller exactly where their asking price sits relative to similar boats. The broker reviews the generated listing, makes any adjustments, and publishes. The entire process takes under five minutes per boat.
Will my listings appear in AI search results like ChatGPT?
Yes. Hulls.io is specifically built so that AI platforms can discover and reference listings. Every listing page, every manufacturer profile, and every model page is structured with clean, semantic HTML and comprehensive metadata that AI systems can parse and cite. When a buyer asks ChatGPT, Claude, or Perplexity about boats for sale, Hulls.io content is structured to appear in those responses. Most legacy platforms either actively block AI crawlers with their robots.txt configuration or have no strategy for this rapidly growing search channel. Hulls.io explicitly welcomes AI crawlers and optimises for their discovery patterns.
How much traffic does Hulls.io currently get?
Hulls.io launched in early 2026 and is in its growth phase. That means honest transparency about where the platform stands — and genuine opportunity for early adopters. Brokers who join now benefit from low competition on the platform, meaning their listings are not buried behind thousands of others competing for the same buyer attention. Every new brokerage gets a 30-day free trial to evaluate performance risk-free. The platform is actively growing its presence across both traditional search and AI search channels, and the analytical foundation — over 135,000 tracked historical listings powering the market intelligence — demonstrates the depth of data backing every listing even at this early stage.
What happens if I want to cancel?
There are no long-term contracts. You can cancel your subscription at any time directly from your brokerage dashboard. Your listings remain active until the end of your current paid billing period. You retain full ownership of your listing content. If you change your mind, you can reactivate at any time and pick up where you left off.
Do you offer white-label or API integration?
Not yet. API access and white-label integration are planned but not currently available — we will not advertise them as live until they ship. If either matters to your brokerage, contact the Hulls.io team so we can factor your requirements into the roadmap.

Not a professional broker?

View individual seller plans on the pricing page

Add the Channel Your Competitors Don't Have Yet

Thirty days free, no commission ever, and 40% off your first three months as a founding broker. Your existing platforms keep doing what they do — Hulls.io puts your boats where buyers are searching next.

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