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Browse All YachtsAbout Princess
Princess Yachts is one of the United Kingdom's largest and most prestigious luxury motor yacht manufacturers, with every yacht designed and built in Plymouth, Devon — a city with maritime heritage stretching back to Sir Francis Drake and the Mayflower. The company was founded in 1965 by David King as Marine Projects, and has grown over nearly six decades into a global luxury brand producing yachts from 35 to over 100 feet.
What distinguishes Princess from many competitors is its commitment to building everything in Plymouth. While some yacht brands outsource components or shift production to lower-cost countries, Princess maintains over one million square feet of manufacturing facilities in Devon, employing approximately 3,000 people. This concentration of skills — from composite lamination and woodworking to upholstery and systems integration — under one roof allows a level of quality control and integration that distributed manufacturing cannot match.
The product range is organised into distinct collections. The V-Class sport yachts are Princess's signature line: sleek, fast, and distinctly sporting in character, with deep-V hulls designed for performance. The F-Class flybridge yachts offer the spacious living and open-air cruising that flybridge buyers demand. The S-Class sport bridge yachts blend the lines between sport yacht and flybridge, offering a compromise of style and space. The Y-Class represents the largest models, extending into full superyacht territory.
Princess yachts are known for their refined interior design. The company works with Design Unlimited, Olesinski (now Pininfarina Nautical), and other design houses to create interiors that balance British understatement with contemporary luxury. The woodwork, in particular, is exceptional — Princess craftspeople produce joinery to a standard that reflects Plymouth's centuries-old shipbuilding tradition.
In 2023, ownership of Princess transferred from L Capital (a fund backed by LVMH) to KPS Capital Partners, a US private equity firm. Throughout its ownership changes, Princess has maintained its Plymouth identity and manufacturing base.
The typical Princess buyer values understated British quality, refined design, and the assurance of a yacht built entirely in the United Kingdom. Princess competes directly with Sunseeker (also British-built, in Poole, Dorset), Azimut, Ferretti, and Prestige. While Sunseeker projects a sportier, more overtly glamorous image, Princess offers a more classic, refined aesthetic. Both brands are pillars of the British luxury yacht industry.
Frequently Asked Questions About Princess
Where are Princess yachts built?
Every Princess yacht is designed and built in Plymouth, Devon, England. The company operates over one million square feet of manufacturing facilities and employs approximately 3,000 people in the region. Princess has maintained its Plymouth manufacturing base since the company was founded in 1965.
What types of yachts does Princess build?
Princess builds luxury motor yachts from 35 to over 100 feet. The range includes V-Class sport yachts, F-Class flybridge yachts, S-Class sport bridge yachts, and Y-Class superyachts. The V-Class — sleek, fast sport yachts with deep-V hulls — is the brand's signature collection.
How does Princess compare to Sunseeker?
Both are leading British luxury motor yacht builders based in southern England. Princess (Plymouth, Devon) is known for refined, understated British design and exceptional woodwork craftsmanship. Sunseeker (Poole, Dorset) projects a sportier, more glamorous image with its James Bond heritage. Both offer comparable build quality and price positioning. The choice typically comes down to styling preference.
Who owns Princess Yachts?
Princess Yachts is owned by KPS Capital Partners, a US private equity firm that acquired the company in 2023. Previous owners included L Capital (backed by LVMH). Throughout its ownership changes, Princess has maintained its Plymouth manufacturing base and British identity.