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Browse All YachtsAbout Lund
Lund is one of the oldest and most respected fishing boat brands in America, with a heritage that stretches back to 1948 and a founding story that perfectly encapsulates the post-war American entrepreneurial spirit. Howard Lund, a Navy veteran, was frustrated by the poor quality of available duck-hunting boats in Minnesota's lake country. He built his own aluminium skiff at home. When a passing salesman spotted the boat on Lund's car roof and ordered fifty copies, a company was born.
From that single aluminium skiff, Lund has grown into one of the most recognised names in freshwater fishing. The company has manufactured boats in New York Mills, Minnesota — deep in the heart of America's fishing country — for over seventy-five years. That location is more than logistics; it roots the brand in a community where fishing is not a hobby but a way of life, and where the people building the boats are often the same people fishing from them.
Brunswick Corporation acquired Lund and brought the brand into a portfolio that includes Sea Ray, Boston Whaler, and Bayliner. Under Brunswick's ownership, Lund has maintained its premium positioning in the aluminium fishing boat segment while expanding into fibreglass models and adding modern features like integrated electronics, livescope-ready transducer mounts, and Mercury Verado outboard power.
The product range covers aluminium and fibreglass fishing boats from approximately 14 to 22 feet. The Pro-V is the tournament-grade walleye and bass boat, designed for competitive anglers who demand maximum fishability. The Impact and Rebel lines serve multi-species anglers on a tighter budget. The Crossover XS is a versatile deep-V that handles everything from walleye fishing to family recreation. Lund's fibreglass models offer the ride quality and styling of a fibreglass hull with the fishing focus that defines the brand.
Lund occupies the premium tier of the aluminium fishing boat market. Where Tracker leads on volume and value, Lund leads on fit, finish, and perceived quality. The riveting patterns, weld quality, and attention to detail in a Lund are a step above mass-market competitors. This quality difference is reflected in resale values — Lund boats consistently hold their value better than most aluminium competitors.
The typical Lund buyer is a dedicated freshwater angler in the upper Midwest, Great Lakes region, or Canada who values build quality, fishing functionality, and the heritage of a brand that has served anglers for over seventy-five years. Lund competes with Crestliner, Alumacraft, and Tracker in the aluminium segment, and with Ranger, Skeeter, and Nitro in the fibreglass fishing boat market.
Frequently Asked Questions About Lund
Where are Lund boats built?
Lund boats are built in New York Mills, Minnesota, where the company has been based since its founding in 1948. Lund is owned by Brunswick Corporation. The Minnesota location places the factory in the heart of America's freshwater fishing country, and many employees are avid anglers themselves.
What types of fishing boats does Lund build?
Lund builds aluminium and fibreglass fishing boats from approximately 14 to 22 feet. Key model lines include the Pro-V (tournament walleye and bass boats), Impact (mid-range multi-species), Rebel (value multi-species), and Crossover XS (versatile deep-V). The brand is focused exclusively on fishing boats.
How does Lund compare to Tracker?
Both are leading aluminium fishing boat brands. Lund occupies the premium tier with higher-quality construction, more refined fit and finish, and stronger resale values. Tracker leads on volume and value, with competitive boat-motor-trailer packages sold through Bass Pro Shops. Lund appeals to dedicated anglers who prioritise quality; Tracker appeals to value-conscious buyers who want a reliable, affordable fishing boat.
Do Lund boats hold their value?
Lund boats hold their value well relative to other aluminium fishing boats. The brand's premium positioning, strong reputation among dedicated anglers, Brunswick Corporation backing, and over seventy-five years of heritage create sustained demand on the secondary market. Lund resale values are consistently among the strongest in the aluminium fishing boat segment.